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Management

Acentic’s management team brings more than 50 years combined experience in the hotel and media sectors gained from a number of leading international organisations. Although specialists from different disciplines, each member's significant hotel industry experience results in a powerful mix of complementary skills.

Executive Team

Richard Robinson – Chief Executive Officer
Stuart Radcliffe – Chief Financial Officer

Richard Robinson – Chief Executive Officer

Richard Robinson is a 20-year veteran of the media industry, including 15 years spent in hotel television technology, and has been an executive director at Acentic since its founding in 2003.

As CEO of Acentic he will continue to focus on extending Acentic’s digital TV and high speed Internet access (HSIA) services throughout the European market and to the Asia-Pacific region, the world’s fastest growing hotel market.

As chief operating officer, UK, Robinson has delivered major contract wins with Hilton, Marriott and InterContinental and has been instrumental in Acentic’s strategic planning process with direct responsibility for overall business performance of three international territories. At a group level he has been responsible for the overall guest proposition as well as both acquisition and merchandising of all content. During his tenure, Acentic has seen a fourfold increase in sales volumes with 40 percent market share.

Before joining Acentic in 2003, Robinson was marketing and development director at Granada, one of Europe's leading TV media businesses and former owner of Le Meridien. He developed Granada’s brand proposition and was directly responsible for all guest-derived income where his consumer marketing experience realised significant success. At Granada, he also previously served as trade marketing controller, product manager, financial reporting manager and management accountant.

Robinson studied accounting and international finance at Nottingham Trent University and has attended numerous professional development courses, including the KPMG Senior Executive Development Programme, the Chester Karrass Programme and courses run by Chartered Institute of Marketing and the Institute of Direct Marketing. He acts as a Young Enterprise business advisor providing commercial experience in marketing to sixth form students.

Stuart Radcliffe – Chief Financial Officer

Stuart Radcliffe – Chief Financial Officer

Stuart Radcliffe brings more than 25 years of finance experience to Acentic as the company’s chief financial officer. As an executive director he is responsible for managing finance, IT, tax and treasury across the group. Radcliffe is a primary interface for Acentic’s investors and banking relationships, coordinating M&A activity across the group, as well as being involved in commercial and project activity at a senior level in the business.

Previously, he served as finance and commercial director with Affiniti, the division covering the business-to-business activity of KCOM Group PLC. There, he led a successful disposal of the Italian operation to in-country management and was also the principal lead in the acquisition of a storage consultancy business, Technica Limited in 2005. Similarly, in 2006 he ran the process to acquire an IP contact centre business, JAM IP Limited. Prior to that, as group chief financial officer at Omnetica, Radcliffe was the executive lead in creating a new European structure. He also played a pivotal role in the successful sale of Omnetica to KCOM Group in 2004.

Radcliffe attended London Business School in 2003, studying at the Executive Corporate Finance programme. He is also a member of the Chartered Institute of Marketing and Chartered Institute of Management Accountants.