Carlsberg partnered with Acentic Media to increase exposure to their latest £15million multi-channel campaign #THEDANISHWAY.
Focused on the brand’s Danish heritage, the campaign stars home grown talent Mads Mikkelsen (the baddie from Casino Royale and TV’s Hannibal) cycling around Copenhagen, philosophising over what makes the people of Denmark the happiest in the world.
The scheduling capabilities of the Acentic Media platform meant our deployment to the hotel rooms could coincide with Carlsberg’s Channel 4 takeover, where the TV channel’s famous multi-coloured block logo transformed into the Dannebrog (Danish flag) before the first full broadcast of the spot.
Playing the ad out on multiple touch-points of the Acentic Interactive Entertainment platform allowed Carlsberg to target hotel guests even if they weren’t watching live television and delivered 427,000+ additional unique impressions in it’s first week alone.
With over 126,000 digital rooms equipped to receive advertising and a potential audience of 50 million per year. Acentic provides a direct advertising solution targeting the upmarket business and leisure traveller via a centralised managed network. Utilising its IRE and HSIA systems, Acentic Media communicates directly with the consumer in the comfort of their hotel room.