BT chooses Acentic for Liverpool business campaign

BT uses Acentic Smart Hotel TV systems to target business

BT has chosen Acentic to help to promote its services to business owners staying in the Liverpool area during The International Festival for Business 2016.

The campaign, which runs until the beginning of July, targets business travellers staying at Acentic partner hotels.  A series of BT ads appear on the Internet landing pages (guest log in pages) and TV screens of participating hotels

Tony Buszka, VP New Revenue Development and Strategic Projects at Acentic commented: “More than 30,000 delegates from all over the world are expected to attend The International Festival for Business 2016. This is a huge coup for us, we are essentially getting the BT brand out to a target audience of thousands through our smart hotel TV systems and HSIA systems.

“Through sophisticated reporting and analytics dashboards, we can also help BT track live viewing statistics for the campaign.”

In addition to Internet landing pages the GUI (Guest User Interface) on the TV has a dedicated ‘Customer Stories’ module which allows the guest to view four stories about the excellent service delivered by BT to companies of all sizes.  The Williams Martini F1 racing team is one of the feature stories.

The International Festival for Business 2016 provides a great platform for business people from all backgrounds to network, learn and explore how they can grow their business both at home and internationally, while showcasing everything that’s great about British business.

Acentic provides a direct advertising solution using its centralised Acentic Media platform through its IRE and HSIA systems which communicates straight to the consumer in the comfort of their hotel room.

Acentic works to maximise coverage for brands by partnering with hotels from its extensive portfolio.  It has recently worked on campaigns for brands including: Universal Studios, BMWHeathrow Retail and Swiss International Airlines, (SWISS) delivering over 9.5 million impressions over its current hotel networks.