BMW identified golfing fans as part of its high profile target audience for the new BMW i8. A key objective for the brand was to showcase this brand new sports car directly to prospective buyers using its TV commercial.
Acentic Media provided a direct solution through its in room entertainment systems which communicated straight to the consumer in the comfort of their hotel room. By partnering with 23 Golf Resort Hotels from its portfolio, Acentic placed the BMW i8 video directly onto the Welcome Page of each hotel TV. The campaign created 354,556 impressions in just a month.