Acentic Media worked with Crowne Plaza London Heathrow’s sales & marketing team to promote F&B offers and special events inside the hotel using Acentic’s in room entertainment system. The client’s objective was to drive revenue internally through the hotel’s residents.
Acentic’s in-house design team started the project by building a customised interface which is able to allocate a specific Guest User Interface (GUI) for all guests checking into the Crowne Plaza London Heathrow. The hotel marketing team shared with Acentic all the existing creative assets for the various promotions they wanted to run. This ensured a consistent brand look and feel to the campaign. Acentic was able to channel the promotions across all 465 High Definition LCD TV screens throughout the hotel.
Sunal Kapur, Sales & Marketing Co-ordinator for Crowne Plaza London Heathrow said;
“Acentic have been great to work with and we are now able to promote our events through the hotel TVs. We look forward to continuing to use the TVs in the future, as we found this to be an ideal form of promoting events and communicating with our guests.”
Communicating directly to the guests in the comfort of their hotel room, the campaign helped to grow in house revenue.