Swiss International Air Lines – (SWISS) promoted its premium service ‘Swiss First’ to upmarket travellers staying in Acentic’s 4 and 5 star hotels in Europe.
The ‘Swiss First’ advertising campaign ran through Acentic Media‘s in-room TV platform and targeted guests in 12,000+ rooms in 35 hotels.
Destinations included cities that SWISS flies to across 6 European countries – UK, Germany, Spain, Poland, Hungary and France.
The activity reached over 4.5 million affluent business and leisure travellers and delivered over 8.7 million ad impressions, exceeding targets by over 200,000 impressions. (Target: 8,545,522).